How Glass Artist Annie Morhauser Adapted—and Built “Annieglass”

On this episode of the Secrets of Mastery, the founder of a successful glassware studio "dishes" about her journey from struggling artist to CEO—and why she thinks adaptability is the key to success.

Apr 25, 2025

A rectangular podcast banner with a dark teal background featuring the title "The Secrets of Mastery" in white lettering. Below the title, it reads “A Craftsmanship Podcast.”

Dear Friends,

For this episode of The Secrets of Mastery, we interviewed a master artisan who’s starting to feel like an old friend: the founder of Annieglass.

Picking up where we left off in “The Glass Builder,” our feature story from 2018, Annie Morhauser shares some new insights from her journey—including why she believes perfection is overrated; and how she feels about babies being baptized in some of her creations. From selling her handmade wares at local craft fairs to landing in The Smithsonian, Morhauser's path has been one of bold pivots—and relentless adaptation.

We hope you’ll enjoy listening to: How Glass Artist Annie Morhauser Adapted—and Built ‘Annieglass’. As with all of our Secrets of Mastery episodes, it was hosted and produced by

Pauline Bartolone

. You can now find these episodes on YouTube, as well as on our website, and on audio streaming services such as Apple Podcasts and Spotify.

We always welcome your thoughts and suggestions, which you can offer in a comment, by tagging us in Substack Notes, or via email. Thank you for reading and sharing our stories, for supporting our work with a paid subscription if you can, and for being such a loyal part of the Craftsmanship community.

Sincerely,

Todd Oppenheimer
Publisher & Editor-in-Chief, Craftsmanship Magazine

A collection of elegant, translucent glass dishes shaped like seashells, arranged on a smooth gray surface alongside real seashells. Part of the Morhauser’s Shell collection by Annieglass. — *photo courtesy of Annieglass*

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Craftsmanship Magazine focuses on master artisans and innovators whose work informs our quest: to create a world built to last. In addition to our Substack offerings, you’ll find more stories, podcasts, photo essays, and documentary shorts on our free website—along with community resources like our Artisans’ Directory, our guide to U.S.-based craft & folk schools, and much more.